Qiuyan and Michael started off this episode by talking about chat applications and how they can be effective at giving companies a more human voice and face to their customers.
While this can be automated with chatbots, Michael thinks that the live interaction of a company directly with its clients produces the most impact. They also talked about how chat lets companies test content creation and iterate quickly as clients give instantaneous feedback.
After considering many applications to use for communicating with its clients, Hive Up decided to use Telegram. For some reason, Telegram just feels like the place where people want to do business…as opposed to Line, which feels more casual and whimsical.
The Hive Up team also signed its first significant Business to Business deal prior to our recording and they talked about that process and how getting one’s first client can open more doors and lead to even bigger opportunities.