AI – as a source of excitement, change, innovation and some may even say, fear – is on the verge of penetrating every major industry, be it healthcare, advertising, transportation, legal, or others.
Until very recently, Artificial Intelligence (AI) has been something talked about by science fiction writers and worked on in the depths of university IT research labs. With the explosion of interest in the last few years, all this has changed
Comments Meghna Asthana, an Artificial Intelligence professional with a Master’s degree focused in Biomedical Engineering (Neurotechnology) from Imperial College London.
We have interviewed Meghna Asthana to listen to her insights on what impact AI technology can have on the financial services industry in the near future.
⇒The first thing off the top of my head would be fraud prevention. In order to protect clients’ data against increasingly external threats, we must consistently stay one step ahead of hackers. With the ability to compare each transaction against an account’s history, AI possesses the ability to pick up behavioural habits and out-think the human, thwarting security breaches. Machine learning algorithms are able to assess the likelihood of unusual activities (eg. out of state purchases, large cash withdrawals, etc.) deeming the transaction to be fraudulent. The second would be investment predictions. In recent years, hedge funds have increasingly moved away from traditional predictive analysis methods and have adopted machine learning algorithms for predicting future trends.
⇒Using machine learning, fund managers hope to identify market changes earlier than is possible with traditional investment models. With regard to customer service, the solution provided by machine learning technology is not to replace automated customer support systems, but to make them better. The tremendous power of machine learning technology to access data, recognize patterns, and interpret behaviour means that the technology can be used to create automated customer support systems that mimic a human agent, with the ability to understand and respond to uncommon concerns. By making phone and online customer support portals more human-like, financial institutions can provide efficient support that reduces customer blowback.
Another point to consider would be marketing. The ability to make predictions based on past behaviours is fundamental to any successful marketing effort. By analyzing web activity, mobile app usage and response to previous ad campaigns machine learning software can predict the effectiveness of a marketing strategy for a given customer.
⇒I believe a lack of compute power would definitely be one of the big ones. AI – specifically the machine learning and deep learning techniques which show the most promise, require a huge number of calculations to be made very quickly. This means they use a lot of processing power. Cloud compute and massively-parallel processing systems are what have provided the answer in the short term. But as data volumes continue to grow, and deep learning drives the automated creation of increasingly complex algorithms, the bottleneck will continue to slowly progress.
⇒A lack of people power would be another one. Until very recently, AI has been something talked about by science fiction writers and worked on in the depths of university IT research labs. With the explosion of interest in the last few years, all this has changed. But there are still not enough people to enable every business or organization to unleash their vision of machine-powered progress on the world. Just as in other areas of science and technology there is a skills shortage – simply not enough people who know how to operate machines which think and learn for themselves.
Another important one would be one track minds. A vast majority of AI implementations in use today are highly specialized. Specialized AI, often referred to as “applied AI”, is created to carry out one specific task and learn to become better and better at it. It does this by simulating what would happen given every combination of input values, and measuring the results until the most effective output is achieved.
⇒ The one true aspect that would make AI mainstream is an advancement in current technologies like Natural Language Processing and Prediction Models. An increase in computing power which could easily enable engineers to enable Machine Learning techniques would highly improve AI’s status in providing the best services and finally, make it mainstream.
⇒ I personally believe that technology will not replace but will go hand in hand with their human counterparts. AI would improve and augment their experience as professionals and increase the overall productivity of the business.
Thank you Meghna for your time and contribution. We believe readers will be able to gain valuable insights from our interview.